Richard Permin

Richard Permin

French professional freeskier and image-maker. Two decades chasing snow — from the spines of Alaska to the trees of Japan — first as an X Games and big-mountain athlete, now building his own films. Builds the shot. Then skis it.

On snow since

1987

first turns at two

King of Style

2007

Stockholm · winner

House partners

long-term only

01 / 02 · Moncler Grenoble — Brand ambassador Quetrupillán, Chile · FW 2022

Moncler.

Ambassador for Moncler Grenoble since the early 2020s. For Fall/Winter 2022, Richard skied the glacial slopes of Chile's Quetrupillán volcano in a film directed by Jonas Lindstroem — and has fronted the house's winter campaigns ever since.

Role

Brand ambassador · athlete

Campaigns

FW22 · AW23 · FW25

Line

Grenoble · GORE-TEX

Richard Permin skiing a powder slope in the Moncler Grenoble film

Quetrupillán, Chile · FW22

First light · the approach

Grenoble
FW · 25

High-performance collection

Richard Permin filming at sunset for Moncler

Behind the lens · FW25

Project file · 01 · Moncler Grenoble

The athlete who also makes the image.

Across the FW22 Chile film, the AW23 campaign — shot alongside Shaun White and Perrine Laffont — and the FW25 winter campaign with Lucas Pinheiro Braathen, Emma Hall and Nic von Rupp, Richard brings a freerider's eye to a luxury house: lines first, performance proven on snow.

CapacityAmbassador · athlete
FilmsFW22 director's cut + cut-downs
CampaignsFW22 · AW23 · FW25
CollectionGrenoble · GORE-TEX line
Director · FW22Jonas Lindstroem
LocationQuetrupillán, Chile

Working with Moncler has been a fantastic experience for the past couple of years. I rock the GORE-TEX line daily in the mountains — walking, hiking, skiing.

— Richard Permin · to EsquireWatch the FW22 film →

02 / 02 · Zenith — Friend of the Brand Chronomaster Sport · Titanium

Zenith.

Where high watchmaking meets the high mountains. Zenith named Richard a Friend of the Brand — his companion at altitude is the Chronomaster Sport in titanium on a black rubber strap.

Role

Friend of the Brand

Watch

Chronomaster Sport Ti

World

Extreme sport × horology

At altitude

Alpine peaks at first light above the cloud line

First light · above the clouds

Defy the cold.

Chronomaster Sport · Titanium · −22 °C

Project file · 02 · Zenith

A watch built for −22 °C mornings.

The partnership pairs Zenith's precision with a life spent above the tree line — the kind of cold, early-start, high-consequence days where both the athlete and the instrument have to keep perfect time.