Pro freeskier · Image-maker Lyon, France · since 1985
Ambassador · Moncler · Zenith · Glacier 3000 Open for Winter 25/26 · 26/27
45.9237° N · 6.8694° E · Alps

Richard
Permin

Precision · Nature · Purpose

French professional freeskier and image-maker. Two decades chasing snow — from the spines of Alaska to the trees of Japan — first as an X Games and big-mountain athlete, now building his own films. Builds the shot. Then skis it.

Richard Permin climbing at first light, skis over his shoulder, alpine peaks catching the sunrise behind him
On snow since1987first turns at two
King of Style2007Stockholm · winner
House partners06long-term only
01

Long marriages, not one-night briefs

Partners

A small circle of brands Richard rides for and creates with — season after season. And a longer track record of houses that have backed him along the way.

Moncler
AmbassadorGrenoble
Zenith
Friend of brandManufacture
Glacier 3000
AmbassadorLes Diablerets
Hasselblad
Equipment supportImaging
Previously · they've trusted him
  • Nike
  • Oakley
  • Red Bull
  • Swatch Group
  • IWC
  • Porsche
  • Vuarnet
  • Dynastar
  • Atomic
  • Fischer
  • Orange

Brand & campaign enquiries via the contact below.

02

Two houses, in detail

Brand work

The long-term partnerships that shape the calendar — on camera and in the mountains.

Richard Permin skiing deep powder in Moncler Grenoble outerwear, snow spraying
01 / 02 · Moncler Grenoble — Brand ambassador Quetrupillán, Chile · FW 2022

Moncler.

Ambassador for Moncler Grenoble since the early 2020s. For Fall/Winter 2022, Richard skied the glacial slopes of Chile's Quetrupillán volcano in a film directed by Jonas Lindstroem — and has fronted the house's winter campaigns ever since.

Role
Brand ambassador · athlete
Campaigns
FW22 · AW23 · FW25
Line
Grenoble · GORE-TEX
Richard Permin skiing through spindrift in a Moncler Grenoble beanie and jacketDeep winter · Moncler Grenoble
An alpine summit rising above a sea of cloud at first lightAbove the clouds

Grenoble
FW · 25

High-performance collection

Richard Permin filming on location, camera in hand, helmet and watch onBehind the lens
Project file · 01 · Moncler Grenoble

The athlete who also makes the image.

Across the FW22 Chile film, the AW23 campaign — shot alongside Shaun White and Perrine Laffont — and the FW25 winter campaign with Lucas Pinheiro Braathen, Emma Hall and Nic von Rupp, Richard brings a freerider's eye to a luxury house: lines first, performance proven on snow.

  • CapacityAmbassador · athlete
  • FilmsFW22 director's cut + cut-downs
  • CampaignsFW22 · AW23 · FW25
  • CollectionGrenoble · GORE-TEX line
  • Director · FW22Jonas Lindstroem
  • LocationQuetrupillán, Chile
Working with Moncler has been a fantastic experience for the past couple of years. I rock the GORE-TEX line daily in the mountains — walking, hiking, skiing.
— Richard Permin · to EsquireWatch the FW22 film →
Richard Permin at altitude at sunset, Zenith Friend of the Brand
02 / 02 · Zenith — Friend of the Brand Chronomaster Sport · Titanium

Zenith.

Where high watchmaking meets the high mountains. Zenith named Richard a Friend of the Brand — his companion at altitude is the Chronomaster Sport in titanium on a black rubber strap.

Role
Friend of the Brand
Watch
Chronomaster Sport Ti
World
Extreme sport × horology
A Zenith Chronomaster Sport in titanium read on the wrist at altitudeOn the wrist · Chronomaster
Richard Permin on a summit ridge at first light, skis on his shoulderFirst light · above the clouds

Defy the cold.

Chronomaster Sport · Titanium · −22 °C

Project file · 02 · Zenith

A watch built for −22 °C mornings.

The partnership pairs Zenith's precision with a life spent above the tree line — the kind of cold, early-start, high-consequence days where both the athlete and the instrument have to keep perfect time.

  • CapacityFriend of the Brand
  • ReferenceChronomaster Sport
  • MaterialTitanium · rubber strap
  • WorldFreeride × manufacture
Skiing's my grind, where freedom meets challenges, and the stoke never fades.
— Richard PerminZenith · Chronomaster →
Featured film · Red Bull Avoriaz 1800 · 2018

Good
Morning.

Forty days skiing the snow-loaded rooftops of Avoriaz 1800 — a project three winters in the making, including a hard landing that broke both of Richard's heels. The result became one of freeskiing's most-shared films. Directed by Maxime Moulin & Antoine Frioux.

Year
2018
Location
Avoriaz, FR
Role
Athlete & concept
Richard Permin skiing across the snow-loaded rooftops of Avoriaz in Good Morning Avoriaz 1800 · Good Morning · 2018
03

Two decades, one line at a time

Selected films

Athlete, director, producer — from major productions to self-made edits. Press play.

More on YouTube ↗  ·  Vimeo ↗  ·  Also: The Skilophone, Tubes & Matchstick's The Way I See It (2010).

04

About

Lyon, France · since 1985
"I'd rather have the full movie clip of my season than a world-champion title."

— Richard Permin, to Vuarnet

Richard Permin (born 1985) is a French professional freeskier and filmmaker from Lyon. He started skiing at the age of two and trained toward a ski-instructor diploma before turning professional at eighteen.

He came up through park and pipe — riding X Games slopestyle and winning King of Style in Stockholm in 2007 with a switch 10 double-tail grab — then moved to big-mountain freeride, building a reputation in the Alaskan backcountry and the deep snow of Japan, with segments in Matchstick Productions' The Way I See It (2010) and Days of My Youth (2014).

Today he writes, produces and skis his own films — from the Avoriaz rooftops of Good Morning to the FPV forest of Fastwood — and is a brand ambassador for Moncler, Zenith and Glacier 3000.

Born
1985 · Lyon, FR
Disciplines
Freeride · Big-mountain · Film
Began
Age 2 · pro at 18
Languages
French · English
05

Content worlds

Four image categories

The themes Richard returns to — mountain, ocean, precision and mindset. Each carries its own coordinates and its own discipline.

The Chamonix aiguilles of the Mont Blanc massif glowing at alpenglow 01 Mountain

The Mountain

PerspectiveEnduranceElements
45.9237° N · 6.8694° E
A powerful ocean wave breaking over dark water 02 Ocean · Swell

The Ocean

PowerFreedomBalance
Counterweight to the cold
A Zenith Chronomaster Sport read on the wrist — a study in precision 03 Watch · Precision

Watch · Precision

Mechanical heartHuman spiritTimeless
Swiss made since 1865
A close portrait framed by goggles — focus and intention 04 Mindset · Discipline

Mindset · Discipline

FocusIntentionResilience
Clarity is a choice
06

For the record

Career index · survey data

A few fixed points across a life spent mostly above the tree line — read as a survey of altitude and time.

AltitudeDonut ring
2,847 METRES
Two decades on snow1987 → 2026
3K 2K 1K
Elev. 2,847 M Gain +1,902 M Azimuth 215°
On snow since1987first turns at age two
Turned pro2003at eighteen
X Games2006slopestyle
King of Style2007Stockholm — winner
Big-mountainAK·JPAlaska & Japan freeride
House partners06long-term ambassadorships
Self-made films10+directed & produced
Moncler campaigns'22–'25Grenoble ambassador
07

Recently, on the radar

Latest

Selected releases and brand work — each links out to the source.

Richard Permin in Moncler eyewear, Moncler Grenoble ambassador
Campaign · MonclerSS 2026

Moncler Grenoble SS26 · Arizona

Fronting Moncler Grenoble's first-ever spring campaign in the Arizona desert, alongside Gus Kenworthy and Mia Regan.

Tucson, AZ · 2026Read ↗
Skiers at sunset in the Moncler Grenoble FW25 campaign
Campaign · MonclerFW 2025

Moncler Grenoble FW25

Fronting the winter campaign alongside Lucas Pinheiro Braathen, Emma Hall and Nic von Rupp.

Grenoble · 2025Watch ↗
Alpine range at dusk
Partnership · ZenithNew

Zenith Friend of the Brand

Joining Zenith with the Chronomaster Sport in titanium — high watchmaking meets high mountains.

Manufacture · 2025Read ↗
08

Elsewhere, on the record

In print & on screen

A selection of real coverage and features — each links out to the source.

Esquire

"Richard Permin on his continued passion for skiing" — on Moncler Grenoble, film and the mountains.

InterviewRead ↗ Variety

"Scott Gaffney, Richard Permin on 'Days of My Youth'" — the Red Bull Media House & Matchstick feature.

2014 · InterviewRead ↗ Freeskier

"Full-Throttle Frenchie: Richard Permin can't stop, won't stop" — a career profile.

ProfileRead ↗ Powder

"Richard Permin Returns from Injury to Ski Alaska" — back on the big lines.

FeatureRead ↗ Hypebeast

"Moncler Grenoble spotlights its most technical winter collection yet" — the FW22 campaign with Permin.

2022 · CampaignRead ↗ Vimeo

"Fastwood" — selected as a Vimeo Staff Pick for its first-person forest run.

2020 · Staff PickWatch ↗
10 · Work together

Bring a brief.
I'll bring the
line.

Message on Instagram ↗ Email for booking ↗
Films, campaigns & ambassador work
Open for Winter 25/26 & 26/27 projects
Fastest reply
@richardpermin on Instagram
Booking & partnerships
booking@richardpermin.com
Follow
Instagram ↗ Facebook ↗ YouTube ↗ Vimeo ↗